Google & Facebook to team up in fight against govt accusations of secret pact to rig online ad market – report

Silicon Valley behemoths Google and Facebook have reportedly foreseen that a secret deal to manipulate the advertising market could be exposed and vowed to cooperate if one of them faces an antitrust lawsuit.

In a complaint filed last week, Texas and nine other states accused the tech duo of striking a deal to divide the lucrative market, with Google agreeing to give Facebook perks if the latter backs off from direct competition. The secret pact was codenamed after a β€˜Star Wars’ character, and while the exact name was omitted from the publicly available redacted version of the lawsuit, the initial version seen by the Wall Street Journal says that it was known as β€˜Jedi Blue’.

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