Twitter may discard its iconic logo as soon as Monday in favor of one reflecting the new X Corp brand, the platform’s CEO Elon Musk announced on Sunday.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted on Sunday, clarifying that: “If a good enough X logo is posted tonight, we’ll make go live [sic] worldwide tomorrow.”
He confirmed the plan in a Twitter Spaces audio chat, arguing the logo change “should have been done a long time ago.”
It’s not clear if Musk has a blueprint in mind for the X Corp logo or if he genuinely expects ordinary Twitter users to donate their labor to create one. Thousands of users had offered up potential logos as of Sunday afternoon, many incorporating the Twitter bird in some way, though others questioned the wisdom of the move given that Twitter’s own website acknowledges that its logo is “our most recognizable asset.”